In 2014, we opened the first Fender Premium Centre in South Tyrol. The showcase dedicated to Fender’s guitars ³ is set up in a room in the headquarters of our headquarters in Bolzano. This is the largest Fender fair in the province. It is designed specifically to create a pleasant and relaxing environment where you can observe and try all the string instruments. Electric guitars, classical acoustics, electric and acoustic basses, and transistor and valve amplifiers from the Fender, Squire, and Fender, Guild (U.S.A.) and Almansa (Spain) family.
The carpeted walls allow you to enhance the colors of the guitars, illuminated by a system of LED headlights, and emphasize the timbre of the instruments. The showcase is completed with a wide selection of original Fender accessories. (strings, shoulder straps, T-shirts, caps, etc.) and other brands (Elixir, D’Orazio, D’Addario, Ernie Ball, Augustine, DR) and pedals effects Dunlop MXR.